Rosina
Las Vegas, NV
Identity, Signage, Menus
The Project: A discrete and intimate bar located on the casino floor of the Palazzo Hotel in Las Vegas.
Services: Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage
The Goal: To create a charming and intriguing destination bar that would offer an escape from the noise and energy of a Las Vegas casino.
Our Solution: Our design drew from the muse of the envisioned character Rosina. The prohibition-era socialite who travelled often and lived well. Her luxurious lifestyle, well appointed living spaces and coyly seductive personality inspired the details of our design and narrative. Every piece of the brand was considered from the point of view of Rosina's tastes and inclinations.
Rosina: <div class="branding_desc"><strong>The Project:</strong> A discrete and intimate bar located on the casino floor of the Palazzo Hotel in Las Vegas.</div> <div class="branding_desc"><strong>Services:</strong> Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage</div> <div class="branding_desc"><strong>The Goal:</strong> To create a charming and intriguing destination bar that would offer an escape from the noise and energy of a Las Vegas casino.</div> <div class="branding_desc"><strong>Our Solution:</strong> Our design drew from the muse of the envisioned character Rosina. The prohibition-era socialite who travelled often and lived well. Her luxurious lifestyle, well appointed living spaces and coyly seductive personality inspired the details of our design and narrative. Every piece of the brand was considered from the point of view of Rosina's tastes and inclinations.</div> Las Vegas, NV
Detroit Foundation Hotel
Detroit, MI
Identity, Typography Design, Sales Package
The Project: An adaptive reuse hotel in the former Detroit Fire Department headquarters, located in downtown Detroit.
Services: Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage, Custom Artwork, Uniforms, Programming
The Goal: To create a brand that could embody the resurgent spirit of Detroit's people, and serve as a foundation for the community for many years to come.
Detroit Foundation Hotel: <div class="branding_desc"><strong>The Project:</strong> An adaptive reuse hotel in the former Detroit Fire Department headquarters, located in downtown Detroit.</div> <div class="branding_desc"><strong>Services:</strong> Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage, Custom Artwork, Uniforms, Programming</div> <div class="branding_desc"><strong>The Goal:</strong> To create a brand that could embody the resurgent spirit of Detroit's people, and serve as a foundation for the community for many years to come.</div> Detroit, MI
The Apparatus Room
Detroit, MI
Identity, Uniforms, Menus
The Project: Three-meal restaurant on the ground floor of the Detroit Foundation Hotel.
Services: Concept, Naming, Logo & Identity, Collateral, Uniforms
The Goal: Create a unique and memorable brand that would integrate into the Detroit Foundation Hotel brand while maintaining a strong identity of its own.
The Apparatus Room: <div class="branding_desc"><strong>The Project:</strong> Three-meal restaurant on the ground floor of the Detroit Foundation Hotel.</div> <div class="branding_desc"><strong>Services:</strong> Concept, Naming, Logo & Identity, Collateral, Uniforms</div> <div class="branding_desc"><strong>The Goal:</strong> Create a unique and memorable brand that would integrate into the Detroit Foundation Hotel brand while maintaining a strong identity of its own.</div> Detroit, MI
Renku
Singapore
Identity, Uniforms, Menus, Packaging

   
             

             

Renku: <p>   <br />              </p> <p>             </p> Singapore
Toothsome Chocolate Emporium
Orlando, FL
Identity, Menus, Packaging
Toothsome Chocolate Emporium: Orlando, FL
Antojitos
Orlando, FL
Ideation, Identity, Menus

               
                    
             

             

             

             

Antojitos: <p>               <br />                     <br />              </p> <p>             </p> <p>             </p> <p>             </p> Orlando, FL
Yours Truly
Washington, DC
Identity, Positioning, Collateral, Programming
The Project: Tasked with reimaging, rebranding, and renovating the interiors and visual identity of Yours Truly DC, designers envisioned an inviting yet unexpected environment for locals and visitors to gather.
Services: Branding, Brand Positioning, Naming, Identity, Collateral Design, Copywriting, Programming
The Goal: To author a brand that would be an engaging and welcoming social hub in the local neighborhood, as well as an engaging destination for travellers. Our design grew out of the historical bohemian heritage of the neighborhood. Yours Truly embraces the hangout vibes and residential warmth that comes with boho style. The name “Yours Truly” is both a valediction and a promise.
Our Solution: The brand is built on honest interaction with our guest, but also the personalization of the experience, such that every guest feels that the brand is theirs, truly.
Yours Truly: <div class="branding_desc"><strong>The Project:</strong> Tasked with reimaging, rebranding, and renovating the interiors and visual identity of Yours Truly DC, designers envisioned an inviting yet unexpected environment for locals and visitors to gather.</div> <div class="branding_desc"><strong>Services:</strong> Branding, Brand Positioning, Naming, Identity, Collateral Design, Copywriting, Programming</div> <div class="branding_desc"><strong>The Goal:</strong> To author a brand that would be an engaging and welcoming social hub in the local neighborhood, as well as an engaging destination for travellers. Our design grew out of the historical bohemian heritage of the neighborhood. Yours Truly embraces the hangout vibes and residential warmth that comes with boho style. The name “Yours Truly” is both a valediction and a promise.</div> <div class="branding_desc"><strong>Our Solution:</strong> The brand is built on honest interaction with our guest, but also the personalization of the experience, such that every guest feels that the brand is theirs, truly.</div> Washington, DC