The Project: Tasked with reimaging, rebranding, and renovating the interiors and visual identity of Yours Truly DC, designers envisioned an inviting yet unexpected environment for locals and visitors to gather.
Services: Branding, Brand Positioning, Naming, Identity, Collateral Design, Copywriting, Programming
The Goal: To author a brand that would be an engaging and welcoming social hub in the local neighborhood, as well as an engaging destination for travellers. Our design grew out of the historical bohemian heritage of the neighborhood. Yours Truly embraces the hangout vibes and residential warmth that comes with boho style. The name “Yours Truly” is both a valediction and a promise.
Our Solution: The brand is built on honest interaction with our guest, but also the personalization of the experience, such that every guest feels that the brand is theirs, truly.