• The Project


    The bar centrally located the lobby of the famous Marina Bay Sands main hotel tower.

    Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage, Custom Uniforms

  • The Goal

    To bring an engergetic brand to the Marina Bay Sands with enough unique personality to stand out amidst the many food & beverage venues on property.

  • Our Solution

    Based on our interior design concept of “the intersection of nature and geometry” we based our brand on Japanese poetry. Renku is a form of collaborative haiku in which each poet adds to the verse. Poetic handling of typography, and unique tactile materials elevate the brand above the mundane.