To reposition and redesign the PGA Golf Resort at Palm Beach Gardens in Florida, KTGY Simeone Deary Design Group immersed themselves in research to fully understand the current state of today’s golf clubs in order to create the golf club of tomorrow.  Through a deep-dive into current challenges – memberships and competition, how to appeal to the tried-and-true golfer, the non-golfer, and what new generations are looking for, the team set out to break the mold of the typical club and showcase what a real-and relevant golf resort can and should look like.