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The Project
Services
A new and imaginative restaurant concept located at Universal Studios Citywalk.
Concept, Branding, Naming, Logo & Identity, Collateral, Signage, Custom Artwork, Characters, Uniforming
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The Goal
To create a unique experience that would stand out against the crowded brand landscape of universal studios food & beverage venues.
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Our Solution
Our concept was to build a steampunk (a popular artistic genre of retro-futurism) chocolate factory, whose design focused on story and personality, imagining a history of the factory and its owner. Blending Victorian detail and ornament with steam-powered industrial materials, the design and branding reflect the clockwork intricacy of a time long since committed to nostalgia. The layered details of the brand expression reflect the story and history of the characters we conceptualized.
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