• The Project


    A discrete and intimate bar located on the casino floor of the Palazzo Hotel in Las Vegas.

    Concept, Brand Positioning, Naming, Logo & Identity, Collateral, Signage

  • The Goal

    To create a charming and intriguing destination bar that would offer an escape from the noise and energy of a Las Vegas casino.

  • Our Solution

    Our design drew from the muse of the envisioned character Rosina. The prohibition-era socialite who travelled often and lived well. Her luxurious lifestyle, well appointed living spaces and coyly seductive personality inspired the details of our design and narrative. Every piece of the brand was considered from the point of view of Rosina's tastes and inclinations.